Reinvention isn’t a story I tell. It’s one I’ve lived.
I’m Angel Aviles. Coach, facilitator, learning-program designer, speaker, author, and creator.
A lot of people first met me as Sad Girl in Mi Vida Loca. I'm proud of that chapter. But I've had a few chapters since.
After year in entertainment, I went back to school. My first job out of school was at a computer hardware company in 1999. From there, I built a career in marketing communications and digital work while also learning what ambition can cost when your life looks successful on the outside and feels unsustainable on the inside.
That reckoning changed the direction of my life.
In 2011, a simple blog became an accidental conversion tool for coaching. What began as one-to-one work grew into workshops, workforce programs, curriculum and learning design, speaking, community initiatives, and eventually a body of work that spans individuals, organizations, and brands.
I've developed and delivered learning experiences with organizations, spoken in front of thousands of people and I'm the author of three books, including the Amazon bestseller “Too Happy to Be Sad Girl.”
But titles are the least interesting part of what I do.
What I believe
People rarely need one more person telling them to believe in themselves.
They need space to tell the truth. They need language for what they’re experiencing. They need a way to turn insight into a decision and a decision into movement.
That’s true whether I’m sitting with a woman whose old definition of success no longer fits, facilitating a room of emerging professionals learning to advocate for themselves, or helping an organization build a program people can actually use.
Real change needs honesty, strategy, practice, and support.
That’s the work.
For individuals
Coaching and community for the seasons when life, work, or identity is changing.
For organizations
Workforce development, facilitation, curriculum, and learning experiences designed to move people from information to application.