If we haven’t met before, let me give you a quick rundown of my background. I spent over 10 years in marketing communications after pursuing acting. While I was good at my job, it didn’t ignite my passion, and I eventually found myself stuck in a role I despised. Then, in 2015, everything changed. Coaching, which had been a side hustle for years, became my full-time gig, and marketing became my side hustle. In this video, I’ll be sharing my experience working on the social media of a company I co-founded. (THIS BLOG POST HAS BEEN REVISED SINCE 2019)
The $1.80 Instagram Strategy for Follower Growth:
In this post, I want to introduce you to the $1.80 Instagram strategy by Gary V, a game-changing and cost-effective approach to boosting your follower count and engagement on the platform. Let’s break it down into simple steps:
Step 1: Relevant Hashtags: To kick off this strategy, start by identifying popular hashtags that align with your niche and target audience. These hashtags should specifically relate to your industry or personal interests.
Step 2: Engage with Top Posts: Now, dive into the hashtag streams and seek out the most popular posts. Engage with these posts by liking them, leaving thoughtful comments, and genuinely connecting with both the content creators and their followers.
Step 3: Repeat and Expand: Consistency is key. Keep repeating step 2 with different posts and continue using the selected hashtags. This way, you’ll consistently interact with fresh content and expand your reach.
Step 4: Authenticity and Value: When leaving comments, ensure they are authentic and meaningful. Move beyond generic phrases like “Nice pic!” Instead, contribute value to the conversation by sharing your thoughts or asking relevant questions.
Step 5: Dedication and Effort: The name “the $1.80 strategy” stems from the concept of investing your time and effort like you’re putting your two cents into each post. Make it a goal to engage with ten posts per hashtag daily, adding your valuable input.
Step 6: Consistency for Optimal Results: To see the best outcomes, maintain consistency in your engagement efforts. Dedicate daily time to follow this strategy, actively engaging with a variety of posts and connecting with the Instagram community.
While implementing this strategy along with others, I’ve managed to amass over 150k followers across my social media channels. Although I’ve sold and dismantled what was Living Firme, I still maintain a significant presence on these platforms. Depending on my business workload and available time, I occasionally bring in assistants to help manage my platforms.
Social Media and Your Business: While most people acknowledge the impact of social media on their business’s success, they often struggle with how to kickstart their online presence or have unrealistic expectations about the time investment required. It’s important to recognize that social media can be a valuable tool that doesn’t always demand a financial investment, but it does consume a significant amount of time.
Expanding Beyond Instagram and Facebook: Initially, most of my business came from Instagram and Facebook. However, I’ve since discovered the power of LinkedIn and have incorporated it into my social media strategy. For some excellent insights on growing your business, be sure to check out the video above. Since creating this content, I’ve also started utilizing ChatGPT, and I’m thrilled to share small business marketing tips with beginners. If you have any questions or want to see videos on other topics, feel free to let me know!
The $1.80 Instagram strategy is a game-changer, fostering genuine interaction and relationship-building within the platform. By consistently